Alignment
Ensuring that the interests and actions of all employees are directed toward a company's key goals
Self-initiated Activity
Employees should be able to produce new and useful solutions without being shown or taught
Unofficial Activity
Activity performed without organizational support
Allows for more creative freedom with fewer restrictions and constraints
Serendipity
Discovering connections between elements that seem unconnected
Diverse Stimuli
Encouraging employees to be creative by exposing them to different things
Within-Company Communication
Communication lines within a company need to be open and available so that employees can share crucial ideas that may lead to creative solutions
