The knowledge and talent that people have in a particular area
Creative ideas usually come from people who are skilled and experienced in a specific field
Task Motivation
Successful completion of a task motivates individuals to be creative and find new solutions
Intrinsic vs. Extrinsic
Intrinsic motivation occurs when an individual engages in an activity for personal fulfillment. This is encourages creativity.
Extrinsic motivation comes from an external reward or incentive. This can shift focus away from the task and hinder creativity
Goal Setting Theory
By setting goals, individuals may be encouraged to find new and creative ways to attain them
